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Are you ready to be a media spokesperson? Take our Media Spokesperson Quiz and find out... True or False? (answers below) 1. If I don’t want to talk, it is okay to say, “No comment.” 2. From the moment I step into the studio, I am “on the record.” 3.
White is the best shirt color for a TV
interview.
4. If I don’t know the answer to a question, I should make my best guess and call the reporter to correct it later if needed. 5.
After a positive interview, it’s a great idea to
encourage the reporter to call me again.
6.
I’m safe if I make my catty comments “off the
record.” 7. Lots of rehearsing will make me seem wooden. 8. If a reporter asks me about revenue numbers, I must share them. 9. It is ideal to arrive at the station ten minutes before my interview. 10. I should never let anyone apply makeup to me. 11. It is okay to bring props to an interview. 12. If a reporter tells me a competitor criticized me, I must defend myself. 13.
Practicing in front of a mirror is a good idea. 14.
It’s best to avoid challenging questions by
swiftly moving on to my message without addressing the
reporter’s specific question.
15. A conversation with a reporter is similar to chatting with a friend over coffee. 16. The best time to thank the host/reporter is at the beginning of an interview.
ANSWERS: 1) False 2) True 3) False 4) False 5) True 6) False 7) False 8) False 9) False 10) False 11) True 12) False 13) True 14) False 15) False 16) False |
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2007 McPhilimy Associates. All rights reserved.
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