McPhilimy Associates works side-by-side with its client to develop strategic communications and marketing programs that effectively convey key messages and enhance client visibility.  We consistently provide clients with the skills and techniques they need to meet their business objectives.

McPhilimy Associates provides expertise in:

Communications Strategy

Verbalize your vision.

Every organization needs to reach its target audiences with clear, concise messaging.  McPhilimy Associates helps you develop and refine key messages that reflect the nature of your business and separate you from the competition.  We then help create and execute strategic plans for delivering your key messages to your target audiences.

Spokesperson Coaching

Master the art of the interview.

While the prospect of an interview can be daunting, the key to success is preparation.  McPhilimy Associates provides you with personalized coaching to prepare you for public speaking events and media interviews.  Our time-tested approach works.  We consistently hear, "I've been through media training before, but never like this.  Yours is the best coaching I've had."

Presentation Coaching

Influence audience perception.

From content organization through home-run delivery techniques, presentation skills are a critical business asset.  McPhilimy Associates helps you improve your tactical skills, develop sales techniques and conquer your fear of public speaking.

Media Relations

Step into the spotlight.

Quality news stories produce tangible results.  As a former journalist and 11-year public relations agency president, Cheryl McPhilimy offers a foundation of established relationships with the media as well as unique insights into media relations.  The staff at McPhilimy Associates includes former print and broadcast reporters and public relations executives, and we leverage our experience to help you strategically craft story angles and maximize the impact of your efforts.  

Marketing Materials

Get in the game.

Marketing materials are your opportunity to let the world know who you are.  McPhilimy Associates helps you develop your brand and ensures that you convey your key messages through a wide variety of materials that are tailored to your target markets.

Speechwriting

Deliver the "write" stuff.

Few business leaders are naturally blessed with the ability to write and deliver top-notch speeches.  McPhilimy Associates develops expert copy and coaches you on presentation skills for an inspiring performance.  

 

 

 

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