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Cheryl
McPhilimy is
owner and president of McPhilimy Associates, a
Chicago-based public relations and marketing firm.
Founded by
Cheryl
in 1995, the firm
specializes in achieving a heightened public profile
for each client through the development and
implementation of communication strategies.
Individuals
in the spotlight, including CEOs, attorneys,
consultants and celebrity chefs, turn to
Cheryl
to learn how to best
leverage their visibility in such settings as media
interviews, public speaking opportunities and
business presentations.
Cheryl
takes what she’s
learned in her years of communication consulting and
public relations and shares with audiences in a wide
range of industries.
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Cheryl
McPhilimy
Professional
Speaker and Visibility Coach
Keynotes,
Half and Full-Day Workshops, Seminars
213
W. Institute Place, Suite 410
Chicago
,
IL
60610
(312)
988-1270
Yes
Comment! Master
the Art of the Media Interview
Acquire
the skills you need to make the most of your
experience “on the record.”
You’ll learn the ins and outs of an expert
media interview from a PR agency president and
former reporter, including how to speak in sound
bites, anticipate hard questions and shape the
conversation rather than be led through it.
Don’t settle for just surviving a media interview
– be a strong public ambassador for your company
or cause in every interview.
Ideal
for CEOs, executives, entrepreneurs
Getting
Ink: A PR Toolkit
Learn the basics of PR strategy and implementation
– including media relations, alternatives to
traditional press releases and positioning yourself
as an expert in your industry.
Cheryl
’s engaging, practical
approach provides you with the tools you need to
make the most of your PR efforts and see what you
want to see in print, online and on the air.
As PR agency president and former reporter,
Cheryl
shares her insight on how
journalists really think and prepares her audience
to reap the benefits of establishing credibility and
leveraging visibility through the media.
Ideal
for small business owners, marketers, board members,
associations
Leveraging
Your Personal Visibility
Visibility
is the key to expanding business and opportunity.
Cheryl
will guide you through
the essential steps of leveraging your personal
visibility to pave the way for future success.
Learn how to strategically use PR, media
relations and other communication strategies to tell
your success story and get the attention you
deserve.
Ideal
for business women, small business owners,
marketers, board members, associations, CEOs,
executives, entrepreneurs
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