McPhilimy Associates helps Web-based company flourish

Situation
Tons of Internet-related companies sprang up during the nineties and many struggled to survive after the boom.  Indigo Productions, a company specializing in Web design, promotion and hosting, wanted to utilize public relations tactics to prevent the company from being drowned out by competitors.  As part of a broader public relations campaign, McPhilimy Associates suggested creating a bylined article for Indigo Productions to generate company awareness and produce new business contacts.

Solution
In today’s business world, an Internet presence is critical for survival.  McPhilimy Associates worked with president and founder of Indigo Productions, Bill Janness, to create a bylined article to illustrate the basics of Web site design and highlight Janness’ Web expertise on a timely topic.  McPhilimy Associates pitched the article to Moldmaking Technology, a publication for the niche injection molding industry, because many companies within the field had not used the Internet as a business tool and were interested in utilizing Web technology.  

McPhilimy Associates' steps in getting the Web materials published included:

• Interviewing Bill Janness and capturing his detailed Web expertise in a readable and educational format.
• Writing the three-page article so that it would be interesting to both experienced and inexperienced Web users. 
• Pitching the story to Moldmaking Technology, the leading magazine for moldmaking tips, trends and technologies.

Results
McPhilimy Associates successfully placed the article in Moldmaking Technology’s print and online magazine editions.  The article was well received by more than 60,000 readers and potential clients.  One of those readers personally contacted Bill Janness.

“We are beginning to plan the development of our Web site… this is the best summary that I have seen and I believe that our team will benefit greatly from having this article as a point of reference as we progress.” 

 – Gigi Amateau
    Richmond, Virginia

Final Thought
There is no substitute for writing that is clear and to the point.  McPhilimy Associates creates bylined articles, newsletters, press releases and Web site copy that your customers and the media will notice.